Job Responsibilities:-Create and execute campaigns using IBM Campaign (UNICA) for major direct marketing efforts (direct mail, email & telemarketing) as well as smaller, trigger-based programs within the framework of the overall campaign and contact strategy.-Must have hands on experience with IBM Campaign (UNICA) or IBM Interact.-This individual will use their knowledge of the customer insights and data to assist in providing direction and campaign executions designed to drive up engagement and enrollment into our products-Assess and interpret needs and requirements of our partners-Extract and manipulate data by performing database queries that support marketing efforts-Provide actionable insight by giving explanation and interpretation of data to support dept and business unit needs-Maintain a strategic relationship with business partners to develop deeper understanding of their business and goals, suggest new strategies
Required Skillset :-A Bachelor's degree in related field or equivalent work experience-At least 3 years experience using campaign management tool i.e. IBM Unica or IBM Interact-Strong working knowledge of using SQL & SAS language to query data in relational databases-Advanced level of SQL and Excel required-2 years' experience identifying solutions and interpret data into actionable information-Marketing analysis background with solid business foundation, especially in campaign generation -Ability to manage multiple projects while meeting deadlines-A background in the healthcare industry is preferred-Experience in Exact target/Salesforce is preferred -Super strong verbal and written communication skills are a must for this role.
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.